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Brief facts about pay per click:

Pay-per-click is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is usually associated with first-tier search engines. With search engines, advertisers typically bid on keyword phrases relevant to their target market and pay when ads are clicked. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC display advertisements, also known as banner ads, are shown on websites with related content that have agreed to show ads and are typically not pay-per-click advertising, but instead, usually charge on a cost per thousand impressions. Social networks such as Facebook, Instagram, LinkedIn, Reddit, Pinterest, TikTok, and Twitter have also adopted pay-per-click as one of their advertising models.

Advertising - Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers.

Click-through rate - Click-through rate is the ratio of clicks on a specific link to the number of times a page, email, or advertisement is shown. It is commonly used to measure the success of an online advertising campaign for a particular website, as well as the effectiveness of email campaigns.

Digital marketing - Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

Opportunity to see - Opportunity to see is a term which refers to an advertising campaign and the number of exposures or opportunities which a particular audience has to see a specific advert. In the context of radio advertising, the applicable relevant term is opportunity to hear.

Pay-per-call advertising - Pay-per-call is an advertising model which allows companies to advertise on TV and pay for each call generated from each TV commercial aired based on a performance model and agreed upon cost per call.

Paid to click - Paid to click is an online business model that draws online traffic from people aiming to earn money from home.

Compensation methods

Search engine optimization

Digital marketing

Internet terminology