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Titolo del sito - Marketing mix – what you need

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Brief facts about marketing mix:

The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the most effective and efficient way possible. These variables are often grouped into four key components, often referred to as the "Four Ps of Marketing." These four P's are : • Product: This represents the physical or intangible offering that a company provides to its customers. It includes the design, features, quality, packaging, branding, and any additional services or warranties associated with the product.__###newline###__ • Price: Price refers to the amount of money customers are willing to pay for the product or service. Setting the right price is crucial, as it not only affects the company's profitability but also influences consumer perception and purchasing decisions.__###newline###__ • Place: Place involves the strategies and channels used to make the product or service accessible to the target market.

E. Jerome McCarthy - Edmund Jerome McCarthy was an American marketing professor and author. He proposed the concept of the 4 Ps marketing mix in his 1960 book Basic Marketing: A Managerial Approach, which has been one of the top textbooks in university marketing courses since its publication.

Marketing - Marketing is the act of satisfying and retaining customers. It is one of the primary components of business management and commerce. Marketing is typically conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses or directly to consumers.

Advertising - Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers.

Co-creation - Co-creation, in the context of a business, refers to a product or service design process in which input from consumers plays a central role from beginning to end. Less specifically, the term is also used for any way in which a business allows consumers to submit ideas, designs or content.

Co-marketing - Co-marketing is marketing in which companies and consumers, companies and companies, nations and nations, humans and nature live together, accept each other, and trust each other.

Marketing mix modeling - Marketing Mix Modeling is statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics.

Marketing techniques