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Brief facts about marketing books:

Brand Breakout
Brand Breakout: How Emerging Market Brands Will Go Global is a book by Nirmalya Kumar and Jan-Benedict Steenkamp. This book looks at what emerging market brands need to do to succeed in global markets. It has been rated as one of the best business books of 2013.

Buyology
Buyology: Truth and Lies About Why We Buy is a non-fiction book by Martin Lindstrom, in which he analyzes what makes people buy.

Can't Buy Me Like
Can't Buy Me Like is a 2013 book by Bob Garfield and Doug Levy. Can't Buy Me Like focuses on demonstrating to marketers how to build meaningful business returns in the Relationship Era by cultivating authentic customer relationships. The book was published in March 2013 by the Penguin Group.

Crossing the Chasm
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm, is a marketing book by Geoffrey A. Moore that examines the market dynamics faced by innovative new products, with a particular focus on the "chasm" or adoption gap that lies between...

Do Good Design
Do Good Design: How Designers Can Change The World is a book by Canadian designer David B. Berman, with a foreword by Erik Spiekermann, published by Peachpit Press in January 2009. The book was co-published by the American Institute of Graphic Arts.

Doing Business in 21st Century India
Doing Business in 21st Century India: How to Profit Today in Tomorrow's Most Exciting Market is a 2008 non-fiction marketing book written by Gunjan Bagla, an Indian-American author and businessman and the managing director of Amritt, Inc.. The book is a guide for North American and European firms...

Experience Economy
An experience economy is the sale of memorable experiences to customers. The term was first used in a 1998 article by B. Joseph Pine II and James H. Gilmore describing the next economy following the agrarian economy, the industrial economy, and the most recent service economy.

Experience economy
An experience economy is the sale of memorable experiences to customers. The term was first used in a 1998 article by B. Joseph Pine II and James H. Gilmore describing the next economy following the agrarian economy, the industrial economy, and the most recent service economy.

Groundswell (book)
Groundswell is a book by Forrester Research executives Charlene Li and Josh Bernoff that focuses on how companies can take advantage of emerging social technologies. It was published in 2008 by Harvard Business Press. A revised edition was published in 2011.

Growth Fetish
Growth Fetish is a book about economics and politics by the Australian progressive political theorist Clive Hamilton. Published in 2003 it became a best-seller in Australia, an unusual feat for what is normally considered a dry subject.

Impulse Economy
"The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy" is a book by Gary Schwartz that analyzes the evolution of mobile shopper behaviour. The book was first released in 2011 in the US and Canadian markets by Simon & Schuster, Atria imprint.

India Reloaded: Inside India's Resurgent Consumer Market
India Reloaded: Inside India's Resurgent Consumer Market is a 2015 book that was written by Dheeraj Sinha. It was first published on July 24, 2015, through Palgrave Macmillan and examines India' consumer market.

No Logo
No Logo: Taking Aim at the Brand Bullies is a book by the Canadian author Naomi Klein.

Private Label Strategy
Private Label Strategy: How to Meet the Store Brand Challenge is a book by Nirmalya Kumar and Jan Benedict Steenkamp. This book describes the strategies for private labels that major retailers are using, and analyses how major national brands can mount a response.

Purple Cow: Transform Your Business by Being Remarkable
Purple Cow: Transform Your Business by Being Remarkable is a 2003 book by Seth Godin. The book presents Godin's personal belief that creative advertising is less effective today because of clutter and advertising avoidance.

The Big Moo
The Big Moo: Stop Trying to be Perfect and Start Being Remarkable is a collection of short essays on marketing. The essays were written by 32 different well-known authors in the field. They included Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban, and Dan Pink.

The Blue Book of Building and Construction
The Blue Book of Building and Construction, is a yellow pages-like buyers guide of company information targeted towards commercial construction, first published in 1913.

The Experience Economy
The term "Experience Economy" was first used in a 1998 article by B. Joseph Pine II and James H. Gilmore describing the experience economy as the next economy following the agrarian economy, the industrial economy, and the most recent service economy.

The Goal (novel)
The Goal is a management-oriented novel by Eliyahu M. Goldratt, a business consultant known for his theory of constraints, and Jeff Cox, the author of several management-oriented novels. The Goal was originally published in 1984 and has since been revised and republished.

Thomas Register
The Thomas Register of American Manufacturers, now Thomas, is an online platform for supplier discovery and product sourcing in the US and Canada.

Trust Us, We're Experts
Trust Us, We're Experts: How Industry Manipulates Science and Gambles with Your Future is a book written by Sheldon Rampton and John Stauber. It is published by Jeremy P. Tarcher Inc. of the Penguin Group.